ProgressPlay spent 2025 expanding its iGaming platform without tying partners to a single operating model. While many platforms aligned themselves with one dominant direction, the company focused on offering multiple structured options that allowed operators to select how they wanted to scale. This approach produced steady gains across casino and sportsbook products, while also strengthening newer areas of the business.
Across the year, ProgressPlay added new game suppliers, signed additional operator partners, and reinforced its technology base. Growth remained consistent in white-label casino and sportsbook services, but two areas showed especially strong momentum: Standalone License solutions and the Sweepstakes vertical. Together, these segments reshaped how partners used the platform while supporting a network that now includes more than 130 brands.
Standalone Licensing Gains Traction
The Standalone License offering became a central driver of ProgressPlay’s results in 2025. Designed for operators that want control over branding, data, and revenue, the solution allows partners to operate independently while relying on ProgressPlay’s infrastructure.
“The Standalone offering isn’t just a product; it’s an empowerment tool,” said ProgressPlay’s Head of Sales and B2B Marketing, Marina Nahhas. “It can be used to launch distinct, fully-owned iGaming operations at remarkable speed which we are showcasing at ICE Barcelona 2026 next month.”
According to Nahhas, partners using this model retain authority over every aspect of their operation while avoiding the technical burden of building a platform from the ground up.
This structure appealed to brands operating in established markets that require compliance and operational independence. By supporting these needs, the Standalone License solution developed into a primary route for expansion during the year.
Sweepstakes Solution Expands Audience Reach
Alongside Standalone licensing, ProgressPlay placed sustained attention on its Sweepstakes vertical throughout 2025. The company positioned this solution as an entry point for social casino operators seeking to move toward real-money engagement models.
“Sweepstakes represents the perfect convergence of engagement and accessibility,” Nahhas added. “Our solution allows partners to tap into a vast player base with familiar, entertaining mechanics, creating a seamless bridge into regulated gaming. The growth here hasn’t been incidental; it’s the result of a focused build-out of tools, content, and frameworks specifically for this model.”
ProgressPlay’s Sweepstakes solution offered a structured environment that supported engagement while complying with regulatory expectations. The platform’s development in this area complemented the Standalone approach, giving partners a separate path suited to emerging or engagement-led markets.
Platform Strategy Moving Into 2026
By maintaining parallel growth across Standalone, Sweepstakes, and its core services, ProgressPlay closed 2025 with a platform designed to accommodate varied business goals. The company avoided narrowing its focus, instead strengthening multiple routes that operators could adopt based on market conditions and brand priorities.
“2025 was about proving our platform’s versatility,” ProgressPlay CEO Itai Lowenstein concluded. “We don’t believe in a monoculture. Our strength over the last 13 years is providing the robust, compliant, and richly featured infrastructure that allows diverse partners to execute their unique vision, whether that’s through full brand ownership with a Standalone license or capturing a new demographic with Sweepstakes. As we move into 2026, we’re not just scaling up; we’re scaling choice.”
Source:
“A Year Of Engineered Choice For ProgressPlay”, Press Release, December 2025